Filed under Business Trends

Understanding the Basics of Content Marketing

By Dr. Rick Goodman, CSP If you spend any time at all reading marketing blogs, then you’re surely familiar with the term content marketing—but do you really know what it means, and all that it entails? Content marketing is sometimes described as selling without selling. The idea here is that content marketing represents a clean … Continue reading

Remodeling Continues Its Growth Driven by Pent-up Demand

NARI issues its first-quarter 2015 Remodeling Business Pulse The National Association of the Remodeling Industry (NARI) released its first-quarter 2015 Remodeling Business Pulse (RBP) data of current and future remodeling business conditions. NARI remodelers are finding a good environment for their services. The combination of homeowner desire for improvements in their homes and a more … Continue reading

Rethink Employee Retention

Seven Guidelines for Engaging and Accommodating Older Staff By: Ruth Crocker Employers today are facing the fact that we need to keep our older workforce in place longer — and we need to help them stay healthy. Many valuable older workers can stay productive on the job with some modifications in his/her work environment. Baby … Continue reading

Effective Websites

by Lorraine Hart, Ideal Consulting Services, Inc. There are four fundamental elements – Design, Technical Expertise, Marketing and SEO – that must come together for success with any website. The website must be designed to be attractive and functional, communicate to your target audience, and be found on the internet.  Just like a builder must … Continue reading

Homeowner Financing of Projects

How hard is it for homeowners to get financing for the remodeling project they want to undertake? NARI’s Remodeling Business Pulse survey asked its research panel its opinion on that question in its 3rd quarter review. NARI’s research looks at the health of the remodeling industry and helps to educate legislators and regulators with credible … Continue reading

Remodeling conditions continue to show strong growth

NARI’s Business Pulse reports overwhelming sentiment is positive The National Association of the Remodeling Industry’s (NARI) third-quarter Remodeling Business Pulse (RBP) data of current and future remodeling business conditions indicated strong growth in the third quarter of 2014 with a rating of 6.41. Quarter-over-quarter increases are evident in all sub-components measuring remodeling activity. This is … Continue reading

NARI’s Remodeling Business Pulse survey shows stronger growth

The National Association of the Remodeling Industry’s (NARI) first-quarter Remodeling Business Pulse (RBP) data of current and future remodeling business conditions is reaching new heights, as quarter-over-quarter increases are seen across all sub-components measuring remodeling activity. As remodelers approach the busy season, overall current business conditions have seen steady increases since March of 2012, now … Continue reading