A Successful Website Needs a Blueprint

by Lorraine Hart

If you aren’t completely happy with the way your current website looks, or if it is not helping you to get more business, it may be time for a website redesign.

People go through an evolution of websites similar to the way their living spaces evolve. The starter house that was adequate for the newlyweds gives way to more spacious quarters as the family expands.  Similarly, as your business grows you may need a website redesign.

Continuing this analogy, even if your home is functionally adequate, the time may come when you want to make it more attractive and comfortable. The same thing can happen with your website.  Just as you may decide to redesign your living quarters, you may need or want to redesign your website.

You probably wouldn’t build a house without a plan. The same approach should be taken when designing or redesigning your website. Take time and give some thought to the following:

  • Determine your goals — what you want your website to accomplish?
  • Think about your customers and what services they are requesting; what services you prefer to do and plan on doing in the future. What are you customers interested in?
  • What personality should your website have in order to reach your “ideal” customer?  What valuable information will you provide them with?
  • Think of keywords and phrases that might be used by a prospect searching for you. This will help with your Google rankings.
  • Do you have a call to action such as Contact Us? What do you want your visitors to do when they land on your site? You may want them to read your blog or sign up for your newsletter or contact you.

Your website is your most important marketing tool; it is your company’s online “face”, the very first impression.  A professionally designed website can effectively showcase your company’s strengths and more importantly turn leads into sales.


LorraineHeadshotAbout the author: Lorraine Hart is the president and senior consultant for Ideal Consulting Services who have been providing business consulting, coaching and training to small businesses in the construction industry since 1992. She is a national member of NARI and is also a regular contributor to the Texas Home and Garden blog and the coordinator and editor of the weekly home articles for the Houston Chronicle. Lorraine can be reached at 832-569-5079 or www.idealconsulting.net.

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