It’s hard to keep up with what people are saying about your company online. Make it easier by setting up a Google alert for your company name and for the names of any key employees who act as spokespeople or who interact the most with clients.
This slide shows you how to easily set up a Google alert so you are aware when your company is mentioned online.
This is also a good way to monitor the competition. Does a big competitor have a robust public relations campaign? Set up a Google alert to find out.